Guide · 4 min
How to brief a motion design video: a simple checklist
Eight questions to answer before any motion video, whether you work with an agency, a freelancer or Sitso.
By Régis Doleagbenou · updated
THE SHORT ANSWER
A good brief answers eight questions: goal, audience, key message, must-show screens, tone, length and formats, call to action, and where the video will live. With Sitso, two or three sentences are enough: it reads the rest from your site.
The checklist
Answer each in one line:
- Goal: what should viewers do after watching?
- Audience: who exactly is watching?
- Key message: the one sentence to remember.
- Must-show: the screens or features that have to appear.
- Tone: confident, funny, calm, bold?
- Length and formats: 16:9, 9:16?
- Call to action: one only.
- Where it lives: site, ads, e-mail, sales.
What not to put in a brief
The full feature list, internal jargon, and a style you saw elsewhere without saying why you liked it.
Frequently asked questions
Not with Sitso. It directs the look itself, mixing the techniques that fit your story. If you have a reference, tell it why you like it.
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