Feature release · 0:30 – 0:60

Feature release video for SaaS: announce what's new

Short motion videos that show one new feature, fast and clear. For your changelog, in-app announcements and release e-mails.

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THE SHORT ANSWER

A feature release video shows one feature in 30 to 60 seconds: the old way, the new way, and the single gesture that makes the difference. Keep one message, show it on your real interface, and end on where to find it.

Feature release

The structure that works

  1. 01BeforeThe friction your users had until today.
  2. 02The new gestureThe feature in action, zoomed on what matters.
  3. 03AfterThe result, in time saved or work avoided.
  4. 04Where to find itThe menu, the shortcut or the plan that includes it.

Where to use it

  • Changelog and release notes
  • In-app announcement
  • Release e-mail
  • LinkedIn

Why with Sitso

  • Written for your product, from your site: your logo, palette, type and real interface on screen.
  • Sitso directs the look: it mixes 3D, 2D, film, UI motion and kinetic type into one style made for your story.
  • Unlimited changes in plain words until you validate. 4K in 16:9 and 9:16.

Frequently asked questions

Sitso Pro includes one video a month up to 1:15; extra videos are $2,500 each. Many teams cut one long video into several short feature clips.

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