Brand story · 1:00 – 1:15

Brand story video for SaaS: why you exist

A cinematic brand film about why your company exists. For your About page, careers page and events.

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THE SHORT ANSWER

A brand story video is about the why, not the features: the world before you, the moment you decided to change it, and what you believe. 60 to 75 seconds, with emotion first.

Brand story

The structure that works

  1. 01BeforeThe world as it was.
  2. 02The sparkWhy you started.
  3. 03What you believeYour values, shown in action.

Where to use it

  • About page
  • Careers page
  • Events and keynotes

Why with Sitso

  • Written for your product, from your site: your logo, palette, type and real interface on screen.
  • Sitso directs the look: it mixes 3D, 2D, film, UI motion and kinetic type into one style made for your story.
  • Unlimited changes in plain words until you validate. 4K in 16:9 and 9:16.

Frequently asked questions

Sitso never depicts real people. When the story needs characters, they are stylised: animated, cartoon or 3D.

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